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Technology is transforming industries, challenging traditional marketing channels, and providing digital avenuesfor dynamic growth (Crittenden et al., 2017). Companies are seizing the opportunity to share resources andincrease profits from convenient transactions among digitally connected marketplaces. Evident in high-growthindustries often associated with the sharing economy,digital-matching firms, or access-based business models,digitally connected marketplaces are becoming a primeexampleContinue reading “The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth”

The new legislation has earned raves of late. The enactment promises to protect the consumers by regulating the actions of the sellers and by providing an effecting redressal mechanism. Following are noteworthy definitions and features of the new Consumer Protection Act from the perspective of direct selling medium: Definition Of Consumer The definition includes theContinue reading “DECODING THE NEW CONSUMER PROTECTION ACT, 2019”

The US is leading in the list contributing 20 per cent of the global direct selling industry with sales of USD 35.21 billion, though it has registered a marginal de-growth of 0.4 per cent.  The Indian direct selling industry has recorded sales of USD 2.47 billion in 2019, reporting a growth of 12.1 per cent,Continue reading “Indian direct selling industry records USD 2.47 billion sales in 2019, ranks 15th globally”